Tuesday, October 07, 2014 by Lee Mannering
It is hard to believe that we’re just over one week away from the Fresh Summit 2014 Convention & Expo, October 17-19 in Anaheim, California. In addition to the various events and activities going on at the show, PMA is again sponsoring the Produce for Better Health Foundation’s program to educate supermarket dietitians about fresh produce and the resources the industry offers.
This year, there will be 23 dietitians from Ahold, Balls Foods-Hen House Price Chopper, Brookshire Bros., Buy For Less, Coborn’s, Dierbergs, Festival Foods, HAC Retail, HEB, Kroger, Loblaw’s, Mariano’s/Roundys, Marsh, Meijer, Mrs. Green’s Natural Market, Northgate Gonzalez Market, PCC Natural Markets, Redner’s, Schnuck’s, Spartan-Nash, and Target.
We’ve talked about the link dietitians play in connecting our industry (and its products) with consumers before here on the blog, and I recently read in Progressive Grocer the findings of its second annual Retail Dietitians study.
It found that 52 percent of responding retailers employ at least one retail dietitian, with some chains employing 20 or more. In addition, more than two-thirds of responding retailers said they consider the dietitians’ primary roles to be communicating with the public and educating consumers on wellness issues.
Perhaps the most interesting finding is that dietitians said they want to take a more active role in purchasing and merchandising decisions at their retailers.
If you’d like to read more, you can access the complete story via the Progressive Grocer website.