Thursday, April 17, 2014 by Kathy Means
We heard good news from our friends at Freshfel, the European Fresh Produce Association. In a mid-April press release, the organization noted that the European Parliament reformed agricultural promotion in ways that will benefit the promotion of fresh fruits and vegetables.
Freshfel’s press release noted: “The new framework will increase EU funding for agriculture promotion programmes from roughly 60 million EUR at present to 200 million EUR in 2020, of which the lion share is expected to remain with the fresh fruit and vegetable sector.
“Philippe Binard, General Delegate of Freshfel underlined that ‘the reform will open new opportunity for the sector to get access to increased resources to stimulate the consumption of fresh produce and indicates that the awareness at EU level to get better support for information and communication actions to boost fresh produce consumption’ Freshfel expects that the new promotion policy will come into force in 2015.”
Congratulations to everyone who helped make this happen. Greater consumption worldwide will yield global industry success!
Just a quick reminder that PMA will host Fresh Connections: Netherlands on April 29. If you are interested in the European market, consider attending this event to meet industry leaders and make information connections.