Thursday, August 28, 2014 by Lee Mannering
According to a new study by The NPD Group, U.S. consumers are eating traditional snack foods, particularly snacks with a perceived health benefit, in between and at meals, and this behavior will drive the growth of snack foods eaten at main meals over next five years. Snack foods eaten at main meals will grow approximately 5 percent over the next five years or to 86.4 billion eatings in 2018.
NPD notes that the strongest growth of snack foods eaten at meals will be in the better-for-you categories, like refrigerated yogurt, bars, and fresh fruit, which consumers perceive as more healthful and convenient and are more prone to eating between and at meals. Ready-to-eat sweetened snack foods and desserts, which consumers are less likely to eat at main meals, will be flat in the next five years.
Millennials, ages 24-37, Generation X, ages 38-48, and Generation Z, ages 0-23, are driving much of the growth in better-for-you snack food consumption between and at meals. NPD stated these groups’ positive attitudes about snacking, desire to eat more healthfully, and need for convenience are among the reasons for the growth in this category.
If you want to learn more about the Millennial consumer, visit the PMA website to access Outlook on the Millennial Consumer 2014, a report on Millennials’ lifestyle, values, and perspectives on health and wellness, food and beverages, foodservice, shopping, and technology/communication. In addition to the report, you can also access a recorded Webinar that featured key findings from our Millennial report.