Wednesday, September 05, 2012 by Lee Mannering
In prior posts concerning PMA’s Fresh Summit 2012 Convention & Exposition, I’ve shared details about various workshop topics – from traceability, to food safety wash water to social media. Today I’d like to highlight five distinct sessions that are part of the Fresh Summit business innovation and leadership education series. All of these workshops will be held Friday, October 26.
- Closing the Gap: Engaging Multiple Generations in Today’s Dynamic Marketplace. In this session, Seth Mattison (millennial guru and keynote speaker for BridgeWorks, LLC) will help leaders understand the unique needs of the very different generations populating the marketplace. He’ll cover which sales approaches and marketing techniques appeal to different generations and provide answers to questions concerning generations’ “hot buttons,” effective sales pitches, and the use of technology to connect with a new generation born online? You might recognize Seth’s name; we interviewed him for the Spring 2012 issue of PMA FRESH magazine and he’ll also be speaking during the PMA Foundation’s Young Professionals Webinar later this month on September 27.
- The Innovation Conversation: How to Survive the e-Revolution. Hear Kevin Coupe, content guy for MorningNewsBeat.com and Tom Tom Furphy, CEO of Consumer Equity Partners, share their insights into how the fresh produce supply chain must evolve at the pace of a web click. Participants will have the opportunity to engage in a far-reaching and provocative conversation about where traditional retailing is heading, what can be learned from e-commerce successes, how to compete in the new environment, and how to understand the new consumer.
- Fresh Produce as a Preferred Load: Competing for Transportation in a Shrinking Market. A number of issues are affecting the produce industry’s transportation sector, ranging from escalating costs and a profusion of new regulations to a scarcity of truck availability. In this session, Doug Stoiber of L&M Transportation Services will help shippers, growers, packers, inspectors, truck owners, drivers, transportation brokers, and buyers learn how to compete with other commodities for the best value in transportation.
- Your Business 2.0: Super iPad Tools that Keep You On-The-Go. Join Apple Certified Trainer, Consultant and iPad expert Phil Goodman for an interactive session designed to teach participants how to harness the power of iOS (Mobile Operating System) to facilitate daily business tasks – from hosting remote meetings to managing data with a single click to delivering powerful presentations. (Note: WiFi access will be available to the first 100 participants. Attendees are encouraged to bring their iPads to provide an interactive hands-on experience.)
- Retaining Top Talent and Keeping it Engaged – A Total Rewards Approach. In this session, Paul Rowson, HR Business Partner and Manager for The MITRE Corporation, will share ideas on how to keep key performers motivated and engaged through a well-designed rewards strategy. Learn how short-term incentives, work-life balance, career development, rewards, and recognition factor into a compensation package that goes beyond a paycheck.
You can learn more about the 2012 Fresh Summit program by visiting our website. Also, if you’re planning to attend, be sure to register on or before September 21 to receive early registration rates. There are a number of event registration packages available; get complete details on these options. There’s also a Fresh Summit Community on PMA Xchange where you can learn more about this year’s show, as well as look back at sessions from the 2011 event.
One final note: If you know an industry leader who has demonstrated outstanding volunteer leadership skills and an uncommon commitment to helping PMA achieve its goals of advancing the produce industry, let us know by nominating him/her for the first annual Robert L. Carey Leadership Award. Get more specifics on this opportunity via our website.