Wednesday, November 25, 2009 by Lee Mannering
Some 58 percent of mothers are making more home-cooked meals to save money, and 77 percent are using more leftovers, according to a study by the Marketing to Moms Coalition. However, the majority of mothers claim they are not scrimping on the quality of food for their children.
Related to the home-cooking trends in this study, PMA consumer research conducted this year found that consumers who believe “fruits and vegetables are very important parts of their diets” are more likely to employ healthier cooking techniques such as baking (80%), boiling (69%), grilling (65%), and steaming (62%). The PMA survey also noted that the top five most popular cuisines for these consumers are Italian, Mexican, Chinese, Spanish, and Vegetarian. Interestingly, the “Mediterranean diet” which has been lauded for its heavy use of fresh produce, was the eighth-ranked most popular cuisine.
For more about the Healthy Eating Trends 2009 study, visit Consumer Research Online on the PMA Web site.