Thursday, September 30, 2010 by Lee Mannering
More than one-third of consumers are willing to pay a premium, in upwards of 30% more, for food with a safety certification label, according to Michigan State University’s Food Safety Certification: A Study of Food Safety in the U.S. Supply Chain report. Consumers are not only quite attuned to food safety issues, but they also have significantly changed their shopping habits because of them.
Nearly half of the consumers surveyed reported a change in shopping patterns due to food safety concerns. Also noteworthy is that the research subjects cited that higher price and brand name are not direct signs of safer food. From the food industry side, while third-party certification is valued, a higher value is placed on traceability.
When it comes to food safety and traceability, PMA has invested considerable resources into these important areas – through training programs and symposia, industry education, government and regulatory outreach/interaction, and more. In fact, our Chief Science Officer Dr. Bob Whitaker just discussed all things food safety and traceability that will be taking place during Fresh Summit 2010 in a recent post on his audio blog.
Of particular interest to attendees will be the Fresh Summit Food Safety Solution Center and its focus on educational exhibits, live demonstrations and videos related to food safety technology in the areas of packaging, traceability, processing equipment, product testing, water purification, and more. If you’re planning to come to Orlando, the last day to register in advance for Fresh Summit is tomorrow, October 1. Visit the PMA website for more details.