Friday, July 15, 2011 by Lee Mannering
Last week I tweeted about an effort here in the state that uses technology to help connect consumers with locally grown fruits and vegetables. The Delaware Department of Agriculture and the Government Information Center recently released a new mobile application for locating Delaware Fresh produce at all on-farm and farmers markets in the First State. The app provides:
- A map of market locations
- Market name, address, phone number, e-mail and/or website (if available)
- Description of available items
- Hours of operation
Advertisements supporting Delaware Fresh produce will contain a quick response (QR) code that smartphone users can scan to gain access to the app. I’ve talked about QR codes elsewhere here on Field to Fork and their potential to help our industry sell more produce, tell stories, educate consumers, and increase consumption.
Kudos to Delaware Agriculture Secretary Ed Kee and his staff for the work they’ve done on getting this new program up and running.