Wednesday, June 11, 2014 by Kathy Means
Fresh, free consumer produce safety tools available
The Partnership for Food Safety Education (PFSE), which PMA supports, has introduced ProducePro, a new campaign to help consumers safely prepare and enjoy fresh fruits and vegetables with simple home safety practices. PMA members can use these free tools in their own consumer outreach.
ProducePro delivers tools for retailers and health educators to teach consumers about safe produce handling at home. The program offers evidence-based, actionable “6 Smart ProducePro Practices”:
- Check fresh produce for signs of bruising or damage.
- Clean hands, surfaces and utensils.
- Rinse fresh fruits and vegetables under running tap water.
- Separate produce from raw meat, seafood, poultry, eggs and household chemicals.
- Chill cut fresh produce within two hours.
- Throw away bruised, damaged or potentially cross-contaminated produce.
Consumers are the last line of defense in preventing foodborne illness. With this program, retailers and BAC Fighters (health and food safety educators) can help people make smart choices when handling fresh fruits and vegetables. Retailers can access graphics and digital assets, signage and posters, produce bags, recipe cards, social media content and circular content for in-store and external consumer communications. BAC Fighters can download graphics and digital assets, brochures, talking points, PowerPoint presentations, and tips to help explain safe handling practices to consumers.
The PFSE worked with Ellie Krieger, registered dietitian and TV personality to help launch ProducePro. She said: “Food safety is integral to cooking and eating well. It doesn’t have to involve a scary conversation—it’s simply about forming good basic habits for healthfully preparing and enjoying more produce.”
These free ProducePro resources from PFSE are possible because of a generous donation from the Food Marketing Institute Foundation and additional support from PMA. Thanks, FMI! Check out the tools and use them in your own consumer outreach.